The best technique to advertise a business is through the word of mouth. It is a free form of advertisement in which satisfied clients told their friends and relatives about how satisfied they are in the establishments were they bought or purchased valuable items. I really believe on this because I have experience it by my own eyes how satisfied clients keep coming back in our store. I am a part owner of a fashion store here in our town. My sister and I decided to partner to put up a small fashion gallery. We have a lot of brands like True Religion jeans, UGG boots and Louis Vuitton which is very in demand. Being new in the business industry, we also had a hard time when we are starting the business. We had to post advertisements on newspaper and TV in order for us to be popular. But as starters we are lack of financial capital. So we think of one effective strategy. We tried to be friendly with our clients and they were the one who brought a lot of customers to our store. We were so amazed that everyday lots of customers were buying form us and they said they were referred to us by our other satisfied customers